User flow
Pfizer Paxlovid
I led the design of the Paxcess Sign-Up feature on Pfizer's Paxlovid website, which enables patients to receive subsidized COVID-19 treatment (Paxlovid). The main design challenge I tackled was balancing the significant amount of information that had to be displayed in order to comply with regulations, while minimizing the cognitive load and friction for users to complete sign-up. Additionally, I had to update to the new design system that Pfizer happened to launch midway through the design lifecycle of this feature. I oversaw the delivery of design and engineering of the feature within two weeks, due to client urgency from high patient demand. We received high client commendations for the design as well as smooth delivery.
