Motion Graphics: UBS
Creating motion graphics about financial services presents a narrative challenge: Dense information must be made compelling to the audience through animation. By analyzing user engagement data, I found that shorter, "snackable" videos were more effective at driving users to the UBS webpage, and ultimately engaging with the firm. To make videos more compelling, I focused on presenting a prospective client's financial goals in human terms, instead of with jargon. My aim was for videos to be relevant, friendly, and light, like any first meeting with a prospective client.